MECOTEC is pushing forward with its ambitious strategy of expanding in the Middle East and North Africa (MENA) region by creating more awareness of the tremendous benefits of its innovations, products, and services.
Building on the success of its participation in The Hotel Show in May, the premier hospitality industry conference and exhibition in Dubai, MECOTEC is confident that it will be able to tap into the considerable business and client potential in the United Arab Emirates, the Middle East, and beyond.
This includes making inroads into the lifestyle industry, which is experiencing continued growth amid individuals prioritizing their well-being and overall holistic development.
Presence in Dubai
MECOTEC recently opened its first office in Dubai, which is aligned with its plans of expanding into MENA from the UAE, the business, financial, and, notably, lifestyle hub of the region — which provides a two-pronged opportunity for the company to offer its services and help individuals achieve their well-being goals through the innovative benefits of cryo technology.
“We are well-positioned to serve and respond to the high demands of the well-being community in the UAE and wider Middle East region.”
Enrico Klauer, CEO, MECOTEC
“The UAE is a melting pot of people from all over the world — with different preferences for their lifestyle and how to go about it — and we are more than capable to deliver them what they need and want,” he added.
MECOTEC believes in providing the best cryo technology is of utmost importance for anyone — be they lifestyle buffs, those who want to indulge in therapies, and the ones who want to discover its benefits for the first time.
What is cryotherapy?
Cryotherapy, a non-invasive method of treating ailments, is used for muscle rehabilitation, relieving a person’s body of aches and pains, and overall wellness. The cryo sessions are done in specialized chambers — “cryo saunas”, as Mr. Klauer terms them — that are cooled to extremely low temperatures, as cold as –85°C to –110° C. The technology is used by a diverse set of people, most notably those in the wellness, beauty, and sports verticals which contributed to its rapidly growing popularity.
Unlike nitrogen-based cryo chambers, which require a constant supply of liquid nitrogen that makes costs expensive in the long term and increases safety risks, MECOTEC ́s cryo chambers — such as its flagship the “cryo:one” chambers series — are electrically operated cold chambers that are safer, more reliable and more comfortable to use, making it the best method for modern cryo sessions.
A recent study from Ken Research revealed that the UAE’s fitness industry is set to hit around $600 million by 2025, a compound annual rate of nearly 11%, as more and more individuals become more conscious about their well-being and are constantly looking for ways to improve.
This is also another positive indicator of how the UAE was able to rebound from the effects of the COVID-19 pandemic; people have returned to their usual lifestyles, and focusing on well-being has become a priority for a good number of the population.
“What we really want to do is contribute to these people’s goals of boosting their well-being. We recognize that this has become an important aspect of their lives.”
Enrico Klauer, CEO, MECOTEC
The company believes that cryo technology is, and can be part of people’s well-being plans — whether to keep in shape or just feel good about themselves.
What is MECOTEC?
MECOTEC was founded in 2006 and has evolved from a pioneer in the field of cryo technology to a leading global company that offers high-tech cooling solutions in pharmaceuticals, wellness, and sports.
Its headquarters in the state of Saxony-Anhalt, Germany, diligently serves its customers worldwide through an international network of sales and service offices. Innovation is in its DNA, with a mission to offer the best quality — and tailor-made — cry technology products and services.
Its foray into the UAE and MENA markets is part of its aggressive global expansion plans, which included the recent opening of its sales and service offices in China and Singapore.
